Bold

Bold.dk, Denmark’s largest football media, launched Bold+ on February 1, 2024—a new subscription-based product offering exclusive, in-depth content for football enthusiasts. Alongside this launch, the brand’s identity was updated to strengthen its digital presence and appeal to a broader, modern audience. A new logo and visual identity were designed to align with Bold.dk’s target audience and maintain synergy with Ekstra Bladet. The updated identity has been rolled out across digital platforms, print, and banners, creating a cohesive and recognizable look for the brand.